Privacy policy

At Liquid Bold Ltd (“we”, “us”, or “our”), we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

1. Who We Are

Liquid Bold Ltd is a UK-based consultancy providing strategic, behavioural, and product services to clients. We act as a data controller when collecting and processing personal data.

ICO Registration Number: ZB949118

You can verify our registration at https://ico.org.uk/ESDWebPages/Entry/ZB949118

2. What Data We Collect

We may collect personal data in the course of:

• Surveys, interviews, or online assessments

• Email or contact form correspondence

This may include:

• Your views, opinions, and experiences

• Your name, contact information, or professional role (if provided voluntarily)

Participation in any research or feedback process is voluntary, and you may withdraw at any time.

3. How We Use Your Data

We use your data to:

• Understand individual and collective experiences

• Support our commissioning partners with insights

• Deliver consultancy services to clients

Where possible, responses are aggregated and anonymised. We do not share personal identifiers such as contact details with third parties without consent.

4. Legal Basis for Processing

We process data on the basis of:

• Consent – where you provide information voluntarily

• Legitimate interests – where processing is necessary to support our business or client needs, provided it does not override your rights

5. How We Store and Protect Your Data

Your data is stored on secure, encrypted servers located in the UK. We use Google Cloud services configured with strong encryption and access control. Only authorised personnel have access to personal data.

6. Data Retention

We retain your data only for as long as necessary to provide services or meet legal obligations. After this, we securely delete:

• Contact details

• Notes and observations relating to you individually

7. Sharing Your Data

We do not share your personal data with third parties unless:

• You have given explicit consent, or

• We are legally required to do so

Anonymised and aggregated findings may be shared with our clients or partners.

8. Your Rights

You have the right to:

• Access the data we hold about you

• Request correction or deletion

• Withdraw your consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at suzanne@liquidbold.co.uk

9. Website Visitors

Our website is hosted on Squarespace. We may collect basic technical data such as your IP address and browser type for essential site performance and security. We do not use tracking cookies or analytics tools.

If you contact us through the site, we will use your details solely to respond to your enquiry and will not add you to any mailing list without your explicit consent.

10. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact suzanne@liquidbold.co.uk

Last Reviewed: August 2025